TARONGA WILDLIFE RETREAT’S INAUGURAL CAMPAIGN BRANDING NEEDED TO ACHIEVE TWO THINGS: AN ELEVATED LOOK AND FEEL FROM WHERE TARONGA COMMUNICATIONS SAT PREVIOUSLY AND A CONNECTION TO THE OVERARCHING BRAND OF TARONGA ZOO.
THE RESULT IS AN ELEGANT, OWNABLE AND MODULAR IDENTITY THAT FEELS AT-HOME IN THE TARONGA FAMILY BUT STANDS PROUD AS IT’S OWN ENTITY.
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CONCEPT
DESIGN
BRANDING
ADVERTISING
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LIFESTYLE
The colours, shapes and linework were inspired by the original Taronga Zoo Wildlife Retreat’s branding, which took heavy inspiration from sandstone, a material used throughout both the hotel and zoo itself.
The organic linework and shapes used to house imagery were inspired by sandstone cross-sections, while the colour palette took the original palette of gold, tinted back to an elegant 20%, and paired with black and white.
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Studio - TBWA\Sydney
Creative Director - Stuart Tobin
Design Director - Chris Mawson